Ahoy, brave browser!
You’ve just stumbled upon the wordsmith behind the wheel — Imad Edroos, a Dubai-based copywriter with a cutlass-sharp mind for messaging and a treasure chest of brand experience.
From wrangling taglines for Masarati, to navigating digital waters with MG Motors, and helping local legends like Tasjeel shine — Imad has spent the last few years steering bold brands toward bigger, brighter horizons. His secret? Knowing when to whisper like a siren and when to shout like a storm.
But don’t let the pirate talk fool you — this isn’t just about wordplay.
Imad’s copywriting is built on strategy, storytelling, and a deep understanding of what makes people click (and convert). Whether it’s an ad campaigns, brand voice development, or snappy social captions, he knows how to turn even the simplest sentence into buried treasure.
What Sets Him Apart?
Versatility: From sleek luxury to everyday essentials, Imad adapts his tone like a seasoned sailor catching the wind.
Big-Brand Backbone: With names like Samsung and Ferrari in his logbook, he’s no stranger to high expectations.
Results-Driven: It’s not just about pretty words—it’s about performance. Imad writes with impact in mind.
Creative Soul: Every project gets a dose of fresh perspective and unexpected flair. No stale copy here.
When He’s Not Writing...
Imad’s probably sipping Arabic coffee, sketching out ideas in a dusty notebook, or nerding out over typography and branding trends. He believes good copywriting is part science, part instinct—and 100% adventure.
Ready to Work Together?
If you’re looking for clever, compelling, conversion-ready copy that makes your brand feel alive, Imad’s your guy.
All hands on deck.
Let’s create something worth shouting from the crow’s nest.
If you’re setting sail in the world of business, a skilled copywriter is the trusty first mate you didn’t know you needed. They help steer your message clear of confusion and craft words that spark interest, build trust, and bring customers aboard.
Whether you’re launching a new product, building your brand, or trying to stand out in a crowded market, good copywriting is the treasure map that leads straight to gold. Without it, your message might just drift off into the deep blue, never to be seen again.t
Below lies a trove of projects that chart Imad Edroos’ journey across the high seas of copywriting. From steering bold campaigns for MG Motors to crafting crisp prose for Tasjeel and Global Village, each piece is a testament to sharp thinking, creative flair, and twords that deliver.
So drop the anchor and have a look around.
There’s treasure in every scroll.
A Peak Inside The Treasure Trove
MENA Effie Award 2024
MENA Effie Award 2024
MENA Effie Award 2024
MG Motors wanted a bold campaign to reconnect with a new generation of drivers - Imad’s words brought MG’s legacy roaring back to life—bridging generations, turning heads, and proving that great copywriting drives real results.
Talabat
MENA Effie Award 2024
MENA Effie Award 2024
Talabat wanted to boost engagement and app downloads by tapping into everyday food cravings with humor, relatability, and speed. Imad brought the voice of hunger to life—bold, impatient, and impossible to ignore.
Our Approach
MENA Effie Award 2024
Our Approach
Kitco wanted a landing page that packed as much punch as their snacks: flavorful, fun, and fast to digest.
Imad’s mission? Serve up mouthwatering copy that made users hungry to click—and to crunch.
Whether you’ve got a project brewing or just want to parley over bold ideas, Imad’s always up for a good chat.
Drop him a message in a bottle (or, you know, the form below) and let’s bring your brand’s voice to life—with words that hit like cannon fire and charm like rum.
The sea’s calling. Let’s make waves.
