Talabat

When it comes to food delivery, the window to capture a customer’s attention is shorter than a delivery time. Handling the Talabat "beast" required a voice that was as quick as the service.

I focused on a "five-star" content pillars: Fun, Factual, Fast, Engaging, and Eye-catching. By creating high-frequency social content that prioritized "crave-ability," I helped the brand maintain its dominant position in a hyper-competitive market.