Kitco - Giving a Legend His Groove Back

Kitco is a household name, but even legends can lose their touch. When tasked with revamping their mascot, we decided to give him a soul.

We overhauled the character’s DNA, creating a more personable figure that could actually hold a conversation with the modern consumer. 

We then launched this "new face" through a 360-degree campaign—spanning refreshed brand packaging, high-energy mall activations, and a social-first strategy.